STRATEGY · ORGANISATION · SYSTEMS
STRATEGY · ORGANISATION · SYSTEMS
Strategic opening partner for restaurants and hospitality businesses
I build the business core with you, strategically and financially grounded, so your restaurant opens on a foundation that lasts. For owners, investors and operators opening a restaurant. Based in Amsterdam, working across Europe.
I guide your business through…
Development
Business plan and financial forecast, location and functional layout, guest journey and budget. The phase where early decisions save the most money.
Opening
Team structure, recruitment, systems and procedures, training, and a soft and grand opening that set the standard from day one.
After opening
KPIs and a clear reporting rhythm, coaching of the management team, and fine-tuning until the team runs the business with full ownership.
Consistency driven by experience
Since 2012 I have stood at the pre-opening, launch and operational core of leading hospitality businesses, in the Netherlands and abroad: Izakaya (The Entourage Group), NENI Amsterdam, Fosbury & Sons and Nela. Since founding RJS Hospitality, I have been the opening partner behind Bisous, char.d and Chez Chloé. Every opening taught me the same thing: consistency doesn't happen by chance. It is built into the plan, the systems and the team.
From plan to opening
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You have a concept or a location and want a plan that holds up. I help you with:
Business plan and financial forecast
Concept, guest journey and functional layout
Market and location analysis
Budget, licensing and permits
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You want one person who leads the opening from start to finish. I take on:
Planning, timeline and accountability across all parties
Team structure, recruitment and training
Systems, standards and procedures
Supplier selection and negotiation
Soft and grand opening
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Your doors are open and you want it to last. I support you with:
KPIs and a clear reporting rhythm
Coaching of the management team
Fine-tuning of service and operations
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Through my network you work with trusted external specialists, briefed on your concept and aligned with the plan:
PR and communications
Marketing and social media
Concept and brand development
Interior design, construction, kitchen and bar engineering
Digital: website, reservations, POS, data and AI compliance
Legal and permits
Suppliers
Every project is different. We agree the scope up front, as a fixed project fee or monthly retainer.